Marketing

Corporate Guidelines

The External Relations Department have produced a new marketing tool kit to assist staff in following corporate guidelines. It includes guidance relating to the levels of marketing materials (corporate, campus, subject) and the varying depth of information we should be developing for each, along with best practice for tone of voice, style guidelines, photography, advertising, and merchandise.

These marketing guidelines have been produced specifically for staff responsible for producing the University's marketing collateral.

Further design guidelines have been produced for internal/external designers to communicate and regulate the design templates used for the University of Gloucestershire marketing material.  These are available on request.

Corporate Guidelines (3.3Mb Adobe PDF)